Porcellino fountain in Florence

Porcellino Fountain in Florence: between superstitions and the ancient Arte of Calimala

There is a charming corner of Florence, just steps away from Piazza della Signoria, that tells a story of centuries of merchant history and popular traditions. In fact, by entering the narrow Via di Calimaruzza (once called Calimala Vecchia), you immediately immerse yourself in the beating heart of medieval Florence.

The legacy of the Arte of Calimala

Although today it seems like a simple passageway, Calimaruzza hosted the headquarters of the Arte of Calimala since the 14th century. This was the oldest and most powerful of the Florentine guilds, specifically the Merchants’ Guild.

Furthermore, if you look up as you enter the street, you can still spot the historic stone coat of arms on the right: an eagle clutching a torsello (a bale of cloth). This symbol serves as a reminder that the destiny of European commerce was once decided right here.

The Loggia del Mercato Nuovo and the “Porcellino”

Moving forward toward the bustling crowd, you will emerge in front of the majestic Loggia del Mercato Nuovo. This structure was commissioned by Cosimo I de’ Medici in 1547 to host the trade of silks and precious objects. Today, the Loggia remains a mandatory stop for those seeking souvenirs and high-quality leather goods.

However, the true attraction that steals the spotlight from every market stall is a unique bronze animal: Tacca’s wild boar. This statue is affectionately nicknamed by locals as “Il Porcellino” (the Little Pig).

The Coin Ritual: How to Attract Good Luck

Rubbing the “shiny snout” of the Porcellino is a centuries-old ritual that no traveler can resist. But how did this tradition actually begin?

Legend has it that it was originally a barrocciaio (a cart driver) who would rub the statue’s snout every day while tossing a coin to wish for good sales.Consequently, that propitiatory gesture soon “went viral,” spreading first among Florentines and subsequently to tourists from all over the world.

Be careful, though, because luck requires absolute precision! In order for the ritual to work, simply touching the nose is not enough. Instead, you must follow these specific steps:

• First, insert a coin into the Porcellino’s mouth.

• Then, let it fall freely.

• Finally, the coin must pass through the narrow grate where the water flows.

Ultimately, if the coin lands outside the grate, legend has it that fortune will not be on your side!